Cape Town, South Africa, 25 May 2021:
Umbro South Africa and Tekkie Town are pleased to announce a long-term partnership that will see the global sportswear brand and the retail giant team up for the introduction of an exclusive lifestyle range.
The lifestyle range will be available through Tekkie Town exclusively, with Umbro's world renowned double diamond set to become a prominent feature in over 400 stores as well as online at www.tekkietown.co.za.
"We are excited to partner with such a dynamic retail partner. Tekkie Town provides a platform through which we showcase our brand across South Africa and share with consumers a collection that has been designed and developed with them in mind", says Umbro South Africa Chief Executive Officer, David Ricketts.
"We believe the partnership with Umbro is relevant to our current and future strategy. The brand resonates with our target consumer market and fits well within our existing brand stable of global sportswear brands", says Mohamed Dewan, Merchandise and Marketing Executive for Tekkie Town.
"Umbro's football heritage places it well within the South African consumer market; and the partnership will be focused on bringing an exciting sportswear context to the range. With Umbro worn worldwide both on and off the pitch, the influence in product innovation is expected to ignite keen interest in the brand."
"Tekkie Town has gained consistent market share and acheived better than expected growth post-lockdown. Our strategy to refocus back to sportswear has proven successful", Mohamed adds.
"As a retailer, it is always a great affirmation when the consumer votes for you rather than the competition. We have extended our undisputed position as South Africa's leading sportswear branded retailer in style and value in brick and mortar and online formats."
The Our Game, Your Way lifestyle collection will be available at Tekkie Town in Winter 2021.