June 2022, Lagos, Nigeria:
Umbro South Africa is pleased to announce a new partnership as the official technical sponsor of Nigeria's Sporting Lagos Football Club (SLFC) for the next two seasons, joining 9 national federations and more that 35 professional teams across the continent in wearing Umbro's double diamond.
Under the comprehensive partnership, Umbro will supply the club with match-day kit, training and off-field apparel. Replica jerseys will also be made available for supporters.
Founded in early 2022 as a 'modern football club to incubate the next generation of Nigeria's football talent', Sporting Lagos is the newest addition to Nigeria's football landscape and is led by some of the country's most prominent young voices in the sports and business industries.
"It is with great excitement that we welcome Sporting Lagos to the Umbro stable", said Kirby Stein, Team Liaison Manager at Umbro South Africa.
"As a brand, we are committed to the credible support of African football at all levels - from grassroots to grandstands. Although at the start of their professional journey, Sporting Lagos are a club of tremendous potential, and we look forward to working alongside them toward mutual success."
Ekene Agu of SLFC's Governing Council welcomed the partnership saying: "Umbro is the exact type of partner we hope to work with at Sporting Lagos - global with a demonstrated commitment to Africa, a near century of excellence, and a strong customer focus."
"We're excited to kick off our journey with them and leverage their platform to boost our brand and mission. With a partner like Umbro, there's no doubt that we'll be more successful in our efforts to prove out the viability of professional football on the continent and create opportunities for millions of people in the process."
Sporting Lagos are expected to debut their bespoke Umbro kits in June 2022.