Bloemfontein, South Africa, July 2021:
Umbro South Africa is pleased to announce a long-term extension to its partnership with Bloemfontein Celtic Football Club as the Premier League side’s official technical sponsor.
“Bloemfontein Celtic is one of the best supported clubs in South Africa and we are delighted to extend our technical partnership”, says David Ricketts, Chief Executive Officer at Umbro South Africa.
“This has already been an exciting partnership, and we are very proud of our joint histories. It is great that we can continue our relationship with such an ambitious club, and we look forward to delivering more memorable kits to fans.”
Sainty Molale, General Manager of Bloemfontein Celtic commented: “When looking at a Bloemfontein Celtic kit, one sees history, culture and pride. Umbro has shown a true respect and understanding of who we are as a club and that has carried over into their designs, and we are excited that Siwelele will continue wearing the double diamond in coming seasons.”
Bloemfontein Celtic debuted their first Umbro kit in the 2018/2019 PSL season; having announced the partnership in May 2018. Umbro has routinely incorporated club iconography into kit designs with a historically inspired jersey for the club’s Golden Jubilee in 2019 and an innovative reimagining of the Celtic hoops for 2020.
In 2021, Umbro drew inspiration from the club’s visual history and created a home jersey that fuses past and present into a modern representation of the club’s dynamism. The away jersey prominently featured the club’s logo and its representation of solidarity amongst Siwelele supporters. The bold orange and graphic design of the alternate kit is a powerful contrast to the subtlety of the home and away kits.
Bloemfontein Celtic replica jerseys, supporters wear, and training shirts are available for purchase here.